022.Nagoya 04.Morning - Breakfast in a coffee shop (Japan)
When staying in Nagoya, you should select a plan without breakfast. Because Nagoya is the place to enjoy the most evolved breakfast called "Morning" in Japan.
See a Morning (breakfast) at Compal Meichika Branch in the underground shopping mall at Nagoya station. It offers ham and egg toast for a drink fee and 130 Japanese yen. The toast is the combination of cabbage with ketchup-style sauce, ham, and fried egg. It seems that the store closed in March 2023, but Compal Sun Road Branch is open nearby. https://goo.gl/maps/HYfqnR6Zz4eFsEUB8 https://goo.gl/maps/wDFqN2xn6y4qwn47A
Coffee shops in Nagoya offer one drink and a free meal in the morning by the price of one drink during normal hours. They call "Morning", and it is the service that would have been created by Nagoya's economic sense when people save thoroughly during the days of Ke (profane period). If breakfast at this price includes a free meal, it is more reasonable than preparing it at home when you wake up.
It is interesting that coffee shops are crowded with customers early in the morning and are a mechanism to lure people into the town. Downtown Nagoya is dull, but compared to Tokyo, the ratio of coffee shops is high, and it seems that the soft power makes up for the lack of hardware in terms of revitalizing the town. A newspaper article wrote that coffee shops have become a place for the elderly to check on each other's spryness every morning by going out to eat breakfast. According to the 2014 national economic census, among prefectural capitals and ordinance-designated cities, Nagoya ranks first in terms of the amount paid at coffee shops per household. The amount was 1.6 times that of Tokyo in third place, so the effect of "Morning" is amazing. My friend from the Nagoya Metropolitan area also told me that when she was a child, her family used to go to eat "Morning" on the weekends.
Why hasn't the Nagoya-style breakfast spread to other regions?
I went to a fruit shop that was famous for its "Morning" with a fruit platter, but the shop stopped because "Morning" wasn't profitable. Economically, coffee shops have a hard time, but the reality that they can't stop the offer due to competition with others exists. However, when I drank juice at the fruit shop that stopped breakfast, the owner offered me two bananas, so Nagoya people are likely to be full of hospitality.
The news conveyed that Indian and Vietnamese coffee shop owners recently started "Morning" serving ethnic cuisine in the morning. "Morning" in Nagoya is still developing, or rather, I hope it will develop since it contributes greatly to regional revitalization.
I always think that it would be good if Nagoya city tourist office could hand out "Morning" maps to tourists.
I always think that I'm actually doing something stupid because it's rather expensive to pay for transportation to go eat "Morning".
See the interior of Compal Meichika Branch in the underground shopping mall at Nagoya station. This normal atmosphere is suitable for Nagoya-style morning. It seems that the store closed in March 2023, but Compal Sun Road Branch is open nearby.See the menu attached at the entrance of Compal Meichika Branch in the underground shopping mall at Nagoya station.
See Komeda Coffee Main Shop, which is close to the high-class residential area of Minamiyama-cho and Yagoto. The first store of Komeda's Coffee has closed, and now this is a sacred place for Komeda coffee fans.See a Morning (breakfast) at Komeda Coffee Main Shop. The price of the drink includes toasted bread with boiled egg, egg paste, or red bean paste.See the interior of Komeda Coffee Main Shop.
See the menu of Morning (breakfast) at Shirakabe Café Hanagoyomi, located in the high-class residential area of Shirakabe and Chikara-machi.See a Morning of Shirakabe Café Hana-goyomi. The drink price is 420 Japanese yen, which includes 2 Onigiris (rice balls), Fukujin-zuke (sliced vegetables pickled in soy sauce), vegetable salad, Chawan-mushi (custard-like egg and vegetable dish steamed in a cup), and miso soup. The reason the photo is blurry is because I was deeply impressed.
See the exterior appearance of Morning Café Lyon near Nagoya station. They can order a Morning (breakfast) until 4 p.m.See a Morning (breakfast) at Morning Café Lyon. For the price of a drink, they can enjoy six types of hot-pressed sandwiches listed on the right-hand page of the front menu. I ordered a hot pressed sandwich with shredded cabbage and ham. The edges of the bread are crisp, probably because of a special hot press.
See the exterior appearance of BUCYO CAFE. It is cluttered but fun though it is on the ground floor of the building coolly designed with aluminum panels.See the interior of BUCYO CAFE. The interior is also cluttered but disorganized with good taste.See a Morning (breakfast) at BUCYO CAFE. Ordinary toast in the Morning is not expensive, but I ordered the famous "Ogura & Kinako Double Morning". The ogura bean paste on the Kaiser roll toast was not too sweet, and the kinako (soy bean flour) with soy crunch was the most exquisite kinako I have ever eaten. However, it costed 950 yen, which is quite high as a Morning.
Café New Poppy is located at Sikemichi street where traditional houses remain. The entrance faces the alley where water flows. It is not an old building but imitates the storehouse style to match the streetscape of Shikemichi.The main floor of Café New Poppy is the second floor, with the elevated floor in the center.See a Morning (breakfast) at Café New Poppy. A slice of bread for breakfast is served for the price of one drink. If you add 220 Japanese yen to that, you get 2 slices of bread from mountain bread and black sesame bread with two toppings from butter, ogura bean paste, and roselle jam. The bread and toppings are delicious.
