One of the origins of the name Tsumari is "Todo no Tsumari (dead end)." Surrounded by mountains, roads from the outside had been inconvenient. Moreover, due to the heavy snowfall, roads was closed, and the region was isolated in the winter.

See the snow on the roof of a house in Akakura, Tokamachi.
https://goo.gl/maps/pKHb7apmWh8EnsGN9

Tokamachi, the central city of Tsumari, is the city where it snows the most in the world among the cities with population scale of 50,000 to 100,000. The maximum snow depth is 391 cm in downtown Tokamachi and 590 cm in the mountainous Matsunoyama. Furthermore, at Mori Miyanohara Station, located about 500 meters from the border of Tsumari on the Nagano prefecture side, a monument that marks the highest snow depth in Japan at 785 centimeters stands.

When the cold northwest monsoon from the continental crosses the Sea of Japan, it absorbs a large amount of moisture from the warm Tsushima Current. When it hits the Mikuni Mountains, one of the mountains in the central divide of Japan, snow clouds form, and snow falls. That is the mechanism of heavy snowfall in Tsumari. The altitude is low, and the average winter temperature is about 0 degrees Celsius. The synergy of wind and landscape has created one of the world's most snowy regions.

Snow is both harsh and rich. The best-selling book in the first half of the 19th century, "Hokuetsu Seppū," is an essay about life in a snowy country by the author, Bokushi Suzuki. One of the setting in the book was Tsumari. The book depicted various landscapes that could not be seen in the warm Edo (Tokyo), conveying the richness of the climate of the snow country. The rice is also the blessing of the rich water that heavy snowfall brings.

The Tokamachi Snow Festival, which started in 1950, was also a festival to "enjoy the snow as a friend," in contrast with snow that had a negative image. The locals told me that it was the first snow festival in Japan, and I thought that the Tokamachi Snow Festival was superior in history than the Sapporo Snow Festival, which was overwhelming in scale. The first Tokamachi Snow Festival was held two weeks earlier than the first Sapporo Snow Festival, so it's a little hard to define that the Tokamachi Snow Festival is the overwhelming origin of snow festival. However, unlike the Sapporo Snow Festival, which the Self-Defense Forces mainly install, the Tokamachi Snow Festival is full of the warm hand-made feel by the citizens. I believe it is "the warmest snow festival in Japan." Due to the accident in 2019, the festival was reduced. I hope it will go back as before to show the warmth of Tsumari's snow.

In the beginning of the new year, snow starts to fall in earnest in Tsumari. In about half a month, 2 to 3 meters of snow accumulates. The peak of snowfall continues until the end of February. The snow disappears at the end of April, and in the beginning of August, due to the Foehn phenomenon, it reaches nearly 40 degrees Celsius, one of the regions with the hottest summer in Japan.

Snow scenery in Tsumari

See a local house buried in snow.
https://goo.gl/maps/daAzkbfxwFULwHpu9
See the streetscape in the snow in Matsunoyama.
https://goo.gl/maps/JjwhpFX3XUhdG16H6
See the landscape in the snow in Akakura village.
https://goo.gl/maps/pKHb7apmWh8EnsGN9
See a local resident who is clearing snow on the roof in Akakura village.
https://goo.gl/maps/pKHb7apmWh8EnsGN9
Near Matsudai Station, residents are clearing the snow all together in front of their homes between snowfalls.
https://goo.gl/maps/aAPqh1pJu3NkSmwa6
See a local resident who is clearing the snow in downtown Tokamachi.
https://goo.gl/maps/MUUN8PvuX3HqbSPf7
A snow blower that clears the roads of a village in Matsunoyama. The removed snow forms high walls on both sides, and the width of the road is so narrow that only light vehicles can pass.
https://goo.gl/maps/JjwhpFX3XUhdG16H6
At Mori Miyanohara Station, a monument that marks the highest snowfall in Japan at 785 centimeters stands.
https://goo.gl/maps/zzgwU915o3wGhqCq8
See the snowy scenery of Tsumari from the hill in Kawanishi.
https://goo.gl/maps/C85SJg7pMoqKP5aq5
See the snowy scenery and local houses in Yoshida.
https://goo.gl/maps/g4m53j4Fd6LDUXba9
See fog over the snowy scenery of Kawanishi.
https://goo.gl/maps/g4m53j4Fd6LDUXba9
See a big tree covered with snow on the central street in Kawanishi.
https://goo.gl/maps/gysDXrQNVHPP7LTv6
See the snow scene in Downtown Tokamachi.   
https://maps.app.goo.gl/7XAVPf4KbosTykek9

Tokamachi Snow Festival

See the main venue of the Tokamachi Snow Festival.
https://goo.gl/maps/EMPWYFCTwheNznaU8
See the main venue of the Tokamachi Snow Festival.
https://goo.gl/maps/EMPWYFCTwheNznaU8
See the works for the Tokamachi Snow Festival. The customs of the Heian period seemed to be the theme.
https://goo.gl/maps/EMPWYFCTwheNznaU8
See a huge snow set built in a large square for an event in the Tokamachi Snow Festival. In front of it, song lives and concerts are held.
https://goo.gl/maps/EMPWYFCTwheNznaU8
At the Tokamachi Snow Festival, works will be installed on street corners and in front of shops. A work expresses a snake after the year of the snake.
https://goo.gl/maps/EMPWYFCTwheNznaU8
During the Tokamachi Snow Festival, a snow rabbit beckoned in front of a bar with a bottle of snow that was written as celebratory sake.
https://goo.gl/maps/EMPWYFCTwheNznaU8
During the Tokamachi Snow Festival, Anpanman was waving in front of a shop.
https://goo.gl/maps/EMPWYFCTwheNznaU8

"Carpe Diem" in Echigo-Tsumari Art Triennale

"Carpe Diem" is a snowman refrigerator created by artist Simon Beer for the 2000 Echigo-Tsumari Art Triennale. It was fenced with a snow fence plate in 2015, but the artwork was removed after that. I wonder if the snowman in the heavy snowfall area has melted in the summer heat after nearly 20 years. It's a shame because I liked the Columbus egg-like idea and the excellent title.
https://goo.gl/maps/YsxH2aDppJbTFQkVA

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reference
Wikipedia

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